Fresh Threads for Fierce Queers
A personal passion project/side hustle created by myself and my incredibly talented partner. The goal was to develop queer-centric gear that is gender-ambiguous & body inclusive, giving people a chance to live out loud and in style.
We also started the Gender Traitor program, which awarded micro-grants to trans and non-binary individuals who needed financial support for gender-affirming procedures or related expenses. Money earned in sales were funneled into the program.
In the end, we were able to provide five micro-grants, two supporting individuals seeking gender-affirming surgeries, and three supporting individuals seeking HRT treatments, updating legal documents to reflect their gender, and cosmetic procedures.
Nikson Mathews, Co-founder, Creative Director
Reilly O’Connor, Co-founder, Copywriter, Victoria Greener, Photographer