Sparkling Ice—the #1 sparkling water— is a zero sugar, full of flavor beverage based in the PNW. And if there is one thing we know to be true, fans LOVE mixing Sparkling Ice (SI) with every type of alcohol under the sun. So it was a no-brainer that a bulk of our content creation was a result of this insight.

A 40+ page playbook, 2-day shoot, and an endless amount of fruit later, we had 50+ social-first content pieces. The content was a mix of influencer and SI employees, quick-hit recipes, micro-content tutorials, and short videos optimized for paid media.

Nikson Mathews, ACD, Art Direction
Caitlin Kogan, ECD; Georgia Locke, Producer; Kate Kohler, Account Director

Production partner: The Line Collective