Jacksons Rebrand
How do you get people to drive a few blocks further to get the same bag of chips they could get at a closer location? That was the challenge we set out to beat.
Our approach was to create a brand that felt relatable, friendly, witty & straightforward. Basically, the person you'd like to have a beer with.
The Team
Nikson Mathews, Art Director / Designer
Jennie Myers, Creative Director; Amanda Jones, Brand Manager; Scott Steele, Copywriter; Cale Cathey, Colleen Morgan, Ella Koonce, Designers; Mona Teffetteller, Account Director