Pita Pit Rebrand
The ask: create a unified and consistent brand that embraces the spirit of Pita Pit, which works for a franchise run business.
The insight: People love Pita Pit. It has a cult following that stems from their quirky DIY feel. So we introduced "Make It Your Thing," embracing their rebel spirit, elevating their original brand without losing the attitude.
Illustration for Pita Pit is done by the incredibly talented, meat loving Cale Cathey.
Pita wraps are in production now.
The Team
Nikson Mathews, Art Director / Designer
Jennie Myers, Creative Director; Malia Cramer, Brand Manager; Cale Cathey, Illustrator; Scott Steele & Sean Young, Copywriters