T-Mobile, Super Bowl Li
T-Mobile tasked us with executing three social campaigns for Super Bowl LI, promoting the T-Mobile ONE Unlimited Data plan.
In response, we created a campaign strategy, communication plan & developed a library of social content. Talent included Martha Stewart, Snoop Dogg, Justin Bieber, Terrell Owens, Gronk, and Kristen Schaal. A personal highlight, when T-Mobile upgraded a :60s social video starring Schaal to a 3rd quarter TV spot.
"We sat back and said, 'My god, it's just so great that it deserves to be more than just something leveraged in digital channels."
Peter DeLuca
Senior Vice President,
T-Mobile Brand & Advertising
The Team
Nikson Mathews, ACD, Art Direction
Heather Bradley, CD, Copywriter; Mara Auster, Senior Creative Producer; Clare Kleinedler, Creative Strategy & Copywriter; Mary French, Account Director